Parking on Campus :: essays research papers

Stopping nearby needs improving. Understudies entering the college are permitted to have a vehicle nearby. With each new green beans class entering stopping forces an issue nearby. The grounds is as of now constrained in its leaving nearby and since first year recruits are permitted to have vehicles, the understudies before them are confronted with the problem of what number of new green beans will carry a vehicle to class. Â Â Â Â Â Parking by the residences is practically inconceivable. Understudies who live at specific quarters wind up confronted with the issue of stopping on the opposite side of grounds. The individuals who live in Brown Hall, which is behind the Thompson community, have the most stopping issues nearby. This is on the grounds that the Thompson place is an exceptionally huge structure lodging different offices nearby. Along these lines it gets a ton of traffic throughout the day. Guests to the grounds are assuming control over the parking areas around the Thompson community, which is constraining understudies to stop different places nearby and a few understudies decided to dismiss the signs posted for saved stopping. Â Â Â Â Â There should be extra stopping nearby made for those meeting the grounds and furthermore for understudies, staff as of now has held stopping; anyway the restricted measure of stopping nearby is compelling understudies and guests to saved workforce parcels. Our school is constrained in subsidizing for specific tasks such adding extra stopping to tackle the stopping issue nearby. The understudy body should assume liability for the raising of these assets to fabricate extra stopping nearby. The rising sophomore class ought to sort out raising money occasions to fabricate extra stopping nearby.

Carmina Burana

A work that many have, in any event heard a piece, of is Carmina Burana. Carl Orff made this piece out of music in 1936. A German, he was one of scarcely any writers that proceeded with work during the Anti-Semitic standard of the nation. Orff based his work off of an assortment of sonnets found at the religious community of Benedikbeuren that goes back to the Twelfth Century! Carmina Burana is a lot of twenty-five pieces that worry a significant number of things going in everyone’s life today.Drinking, betting, love, sex, destiny, and fortune are only a couple of the subjects Orff made out of. 1 In this show report I will experience the pieces that stood apart the most to me. As referenced, the most celebrated bit of this work is the initial succession, â€Å"O Fortuna†. This spectacular piece starts with the full ensemble and chorale playing a boisterous, fearless tone that rapidly drops off into, what I hear as a noisy murmur, sung by the whole tune. Orff doesnâ€⠄¢t let the audience enjoy a reprieve by returning with same noisy tone that the piece started with.Percussion instruments can be clearly heard all through this initial piece, apparently over the remainder of the instruments. Right off the bat in this work, Orff sets up his topic of a â€Å"Wheel of Fortune†. 2 With the strength of the initial sounds I feel that Orff is establishing the pace for the entire work. Despite the fact that the work is sung altogether in Latin, the interpretation of the principal development may amaze a great many people. The initial words â€Å"O Fortune† gives the audience a thought what the piece is about. As the piece goes, Orff portrays fortune as mistreating and poor, in what I accept he was feeling at the time.The final expressions of this development, in interpretation â€Å" everybody sob with me â€Å" were the greatest amazement to me in light of the fact that the symphony parts of the bargains jamboree like song. The second deve lopment of Orff’s work is titled â€Å"Fortune plango vulneraâ€Å". This is by and by my preferred bit of the work as a result of the hit or miss amicability. Various instruments alternate utilizing the high-low rhythms, alongside the ensemble. The male voice is conspicuous toward the start however not long after you can hear the voice of the full symphony. Before perusing the content n interpretation, this piece gave the possibility of a hare bouncing through to pasture or glade to a beginner audience such as myself. This piece gets from the last development despite everything relating to fortune. In the last piece of this piece Orff really wrote in his general subject by referencing â€Å"the wheel of Fortune turns†. The fourth development, â€Å"Omnia sol temperat† is sung in a totally extraordinary manner. It starts with a male soloist singing, joined delicately by violins. The manner in which Orff decided to show this development shows that there is no c haracterized musicality he is following.The soloist singing in a significant manly voice establishes the pace for this development. The following development talked about stands apart as being perhaps the longest work of the cantata. â€Å"In taberna quando sumus† opens with stringed instruments followed by percussion, and afterward an assortment of different instruments get together with the theme. â€Å"When we are in the tavern†, the title sets this piece up for what I think would have a been a mainstream development when it began. Orff recounts drinking and betting at the bar, at that point proceeds to list thirty names, for example, â€Å"the rich man† and â€Å"the poor man† that all drink.This stood apart to me since I didn’t see this coming by any stretch of the imagination! It is additionally my least my preferred bit of the work. With the setting what it is, I didn’t especially like the minor tone heard on and off in this developme nt. Orff could have been attempting to hand-off a message by this of the bar as an occasionally dim, awful spot. The last development of the cantata, â€Å"O Fortuna† starts similarly as the piece started with similar instruments and congruity. The last development reflects the first such that causes the audience to comprehend the genuine tone of this work.I praise Orff for doing this since I feel it is vital. With a piece as solid and striking as this, I would figure most authors would have decided. In the wake of returning and re-tuning in to the first and last piece, there is no distinction to my ear. The last development doesn't do not have any of the quality of the main development; it’s a recurrent that is merited. This subject has been utilized in numerous American motion pictures, however unfortunately it is only here and there perceived. Carl Orff transformed music history with Carmina Burana, specifically the first and last developments â€Å"O Fortuna†.There are a lot more developments in this piece all have uniqueness and allure. Despite the fact that I am not the most eager Carl Orff fan, this piece astounded me with each development. The general execution of this piece was exceptional, with all the various songs and tones, the utilization of full ensemble to solo vocalist, and a phenomenal activity of leading by Jeffery Thomas, I can perceive how this piece picked up as much notoriety as it did. 1 â€Å" The Enjoyment of Music† Eleventh Edition, Kristine Forney and Joseph Machlis 2 http://classicalmusic. about. com/od/20thcenturymusic/a/carmina_burana. htm

Making Your Statement of Purpose Stand Out

Making Your Statement of Purpose Stand Out Whereas a good college entrance essay is typically filled with personal stories and lessons gleaned from your high school years, the statement of purpose lends itself to a heavier academic focus for those applying to advanced programs for masters and doctoral degrees, faculty positions and research posts. A standard, feel-good essay about your lifes greatest challenges wont do here. To make your statement of purpose stand out, it needs to be rife with interesting research, admirable extracurricular activities and volunteerism, and compelling reasons why you (like everyone else) would be good at teaching.Taking entrance essays to a new levelThe statement of purpose may sound intimidating to some, but it shouldnt be. If youve come this far that youre ready to apply to advanced education programs, youve undoubtedly earned your keep to get here. The trick is to transform all the work youve done and reasons why you want to pursue this path further into an engaging, yet succinct, essay tha t leaves an admissions committee member saying, This person will be a real asset to our department!Writing a great statement of purpose (SOP) is quite similar to selling yourself to an employer in a terrific cover letter that will accompany your resume (which, often times, youll submit with your SOP, too). You already know your skills and assets that make you sellable; the key is to find out what the university youre applying to is interested in buying.This is where a little research can come in handy. Chances are you may already know some about the courses, disciplines or research the university youre applying to is conducting, or you may even know someone on staff or already enrolled in the program. Whatever your sources, do your research and find out what kinds of projects you might be able to work on, or what new or unique talents you can bring to the department if accepted. This could mean reading up online or in journals on the colleges recent research, talking to professors o r students you may know about whats going on there, scheduling a meeting with the dean of the department or a professor you idolize (youd be surprised how willing they are to meet with potential students if you are gracious and admiring when asking), or even chatting with the department secretary by phone for a few minutes some quiet afternoon. Think of it like answering a job ad in the Sunday paper â€" youre feeling out your sources for the qualifications this college needs in a candidate, and once you find them, you can talk up your skills in an impressive SOP thats sure to get you noticed.Let the selling beginSelling yourself to a university is all in the phrasing. Once youve researched their needs, you begin by looking over your body of research, schooling, outside activities, and future aspirations and match them up to what they need. And while some of this may require a fair amount of straight-out telling in your writing (i.e., listing your dissertation(s), studies involved in , publications youve written, labs youve worked with and other special projects), there is still room for some brief background history (such as being born in China or growing up from a line of five engineers) or personal stories that can help you emotionally connect with the reader.For instance, among the text-heavy description of the research youve worked on for the last three years, a nice, humanizing touch might be to add something like:In late May of this year, the three-year study I had at first grudgingly joined came to a close. My emotions were mixed, as I had come to truly enjoy and look forward to my work in the lab, while at the same time I had been waiting for the day we would examine our results and hope for the outcome wed hypothesized. When that day came, I couldnt have been happier to realize that my repetitive and, at times, isolating work on the project had in some way helped to further the field of research into Alzheimers disease and put us that much closer to a cure.Just as with any essay, this method of showing the reader an experience you have had throughout your work goes a tremendous way in helping them relate to you. With just three to five sentences of honest emotion about your experiences, the reader gets so much more than from only a monotonous list of your projects and qualifications.Everyone wants to teachJust as in Hollywood, where every actor wants to direct, in academia, it seems every scholar wants to teach. While its only natural that the professional student should eventually want to become a teacher, suffice it to say that the reason because I want to help people has been used a bazillion times before.Therefore, finding some more compelling, unique reasons to bring education to the masses is in order. Perhaps you feel the worlds love of biochemistry is dually lacking and you could change that with your hands-on, science-is-fun approach. Or maybe you had a particularly life-altering professor that you now aspire to imitate for a new generation of students â€" then tell the university why and how you would do so in your SOP. Whatever the reason you wish to teach, be genuine but steer clear of answers that are too general or overused.When I grow up…And finally, dont forget to dream big when detailing your future aspirations in your SOP. Perhaps your goal is to be a professor, or maybe youd just like to conduct advanced research in highway engineering projects for the rest of your days, but dont be afraid to think outside the box to the research that hasnt even been touched on yet. Perhaps youd like to be the first to pioneer research on freeways controlled completely by computer â€" then dont be afraid to say so. Maybe you dream of one day heading the department youre now applying to â€" then tell them that (in a subtle but admirable way, not Ill have your job one day, buddy!).Whatever your field, letting a university know that youd be a positive addition to their department while still stroking the s chools collective ego in a respectful (not kiss-up) way, is key in making your statement of purpose stand out from the rest. Let your achievements and work speak for themselves, but be sure to match them up with exactly what the school is looking for and cant do without, and in no time youll be sitting pretty in a research lab.

The Conflict of Political and Natural Law in Antigone

The Conflict over Political and Natural Law In Sophocles’ tragedy Antigone there are many major political conflicts present. Some of these include the role of women in politics, claims of justice versus claims of the family, individualism versus patriotism, the state versus religion, and obligation to the versus the obligation to ones conscience among others. But the conflict I have chosen to examine is that of the law of the gods or natural law versus the law of humans or the political law. In order to do this I will be focusing on three sections of argument: what occurs in Antigone to prompt this conflict, how Plato would react to and resolve this conflict, and finally how I would evaluate this conflict and work to decipher which†¦show more content†¦His natural law was not based on what the gods had enlisted as the right and wrong but rather that there was an inherent truth about the world and pursuing it was of the most supreme priority of an effective leader, bec ause without being guided by this truth the leader would establish false political law and would falter eventually. That being said, Plato would react to this play by realizing that Creon had the right intentions, because he believed that what he was doing truly was the right thing to do, but he allowed his anger with Polyneices, due to him being a traitor and fighting Thebes, along with his immense pride about not wanting to be proved wrong by a women to cloud his reason. Plato would describe Creon as having a soul not fit to be the ruler of a just city because his appetitive and spirited parts supersede that of reason, which is by far most important to Plato. The only person Plato saw to be a fit ruler was a â€Å"Philosopher-king,† since he would understand the â€Å"Goods† and â€Å"Truths† of the world and would lead the city towards them. But this is only possible if the people are obedient; Plato shows this through his noble lie, where all the people ar e chosen to a specific role in society based on their characteristics and are forced stay in that role throughout their lives. So Plato would see that Creon was on the right track to getting their but since he was anShow MoreRelatedEssay on Antigone and Tragedy Archetypes and Art917 Words   |  4 PagesAntigone as a heroic and tragic archetype must internally struggle with individuality and morality versus established rule and law and she can be seen as externally fighting between her sister as an outward display of her internal conflict. Antigone then is a unique archetype as a heroine and her power and powerlessness are defining to her as a woman in politics. Her sister, Ismene is portrayed as much weaker and can be said to be metaphorical in that individual morality is weak as compared to establishedRead MoreEssay on Comparing Positive and Natural Law1443 Words   |  6 PagesPositive and Natural Law â€Å"Do what you believe is right.† This is a phrase common to us all, brought to our attention by parents, reinforced by teachers, and preached by leaders. But how does one define what is right? Is it what we believe in our hearts, or is it what we know is acceptable? This is a predominant dilemma that can be traced throughout society, and is the main focal point of Sophocles’ play Antigone. Written in 441 B.C., Antigone is one of the earliest records of the conflict betweenRead MoreThe Feminist Movement In SophoclesAntigone1340 Words   |  6 PagesThe largely neglected Sophoclean play of Antigone has been relaunched into contemporary critical discussion, this is largely through the emergence of the feminism movement and the critical theory resulting from it in the late 19th and early 20th century. The feminist movement is defined as â€Å"The advocacy of womens rights on the ground of the equality of the sexes.† Feminist centred reception of the text has often labelled Antigone as a feminist icon, the use of the word feminist is ambiguous. ThisRead MoreThe Conflict Between Antigone And Creon1353 Words   |  6 PagesSophocles’ play Antigone told the story of a young woman, Antigone, who was willing to violate the law for her family. In the play, Antigone’s brothers, Eteocles and Polynices, killed each other in battle. Creon, King of Thebes, buried Eteocles’ body because he fought in defense of Thebes; however, Creon issued a decree forbidding the burial or mourning of Polynices, because he had fought against Thebes. While this play’s central plot told the story of a conflict between Antigone and Creon, due toRead MoreCreon Vs Antigone Essay911 Words   |  4 Pagesabout Creon versus Antigone. They both have strong character as Gender, Agency and State, laws. . Antigone is a woman who has a strong character that challenges the king Creon law in order to obey her beliefs. On other hand, Creon is effect ively manufactured, however a fatigued and wrinkled man enduring the weights of running the show. A viable man, he immovably separates himself from the awful yearnings of Oedipus and his line. As he tells Antigone, his lone intrigue is in political and social requestRead MoreThe Civil Disobedience of Antigone and the Teachings of Martin Luther King Jr.1402 Words   |  6 Pagesregulations known as laws. Compliance with these laws is enforced through punishments ranging in severity according to the crimes committed to reduce violence and misconduct from individuals within a society. However, just as citizens consent to abide by the laws of the state in which they reside, one is compelled to preserve justice and condemn the unjust decisions of man when the social contract contradicts the laws sanctioned by God. Approaching this conflict between natural and manmade laws in a non-violentRead MoreSophocles As A Master Of Character Development1497 Words   |  6 Pageswhich they were pe rformed into three tragedies known as the â€Å"Oedipus the King†. Although he has written 123 plays there are only seven of his tragedies remaining and with only a few titles and fragments remaining. The seven tragedies include Ajax, Antigone, Trachinian Women, Oedipus the King, Electra, Philoctetes, Oedipus at Colonus, and Trackers. Sophocles was considered to be a master of character development and made several major and minor dramatic innovations to his plays. Sophocles was bornRead MoreAntigones Character1565 Words   |  7 PagesSteeped in family drama, death, politics, and religion, Sophocles’ Antigone is a complex tragedy to say the least. The basic plot of the tragedy is the conflict between Antigone’s family principles and religious tradition and Creon’s embodiment of state and its authority (Scodel). It is on of three tragedies written by Sophocles that chronicle the life of Oedipus. It was written before Oedipus the King, but is a culmination of the events that occurred after Oedipus’ death (Norton 610). Antigone’sRead MoreThe Sophocles Play Antigone:1581 Words   |  7 PagesSophocles Play Antigone: All the way through this play Antigone is solely being devoted to her family. Antigone is eager to go above and beyond her limits for her family. Antigone is a vital character in this play. Antigone is a very brave, passionate, and willing character that is not enthusiastic about her brother being defiled even if it means her own life. Creon is a character that he knows all commandments and is influenced that he must abide it. Creon then has compassion for Antigone and attemptsRead MoreAnalysis Of Thomas Hobbes s Leviathan 2457 Words   |  10 PagesHobbes most important work and one of the most substantial philosophical texts of the Seventeenth century, was written largely as a response to the political violence and turmoil of England’s civil wars. In Leviathan, Hobbes, using science and reason as a foundation, attempts to create a concrete and methodological solution for peace and political stability. In the context of a historically violent and fear stricken period i n which Leviathan was written, it is logical that Hobbes would claim man’s

Descriptive Essay Horse Shopping - 1697 Words

Horse Shopping When me and my dad were horse shopping we would fly all of the east coast and down south. We fly out to Pennsylvania. We fly out to Georgia. We fly out to Florida. We fly out to Virginia. You probably get the point. We flew everywhere. We were flying out to Pennsylvania one day to go try a horse with Courtney Cooper, a Rolex competitor, and me and my dad were super tired because two days before that we had flown in at 2 in the morning from Phoenix from a vacation. We had gotten a call from Courtney one day when we were on vacation that a super cool horse had come up for sale and Courtney had gotten us first right (which means we got to ride him before anybody else and if we want†¦show more content†¦The attendant took the saddle and the bag. My dad put his backpack and I put my backpack under the seat in front of us. Which left us with almost no leg room and my dad is 6’4 so he needs legroom; and to make it all better, the person in front of my dad reclined their sea t. We were 10 minutes from landing and I could see the beautiful Summer trees of Maryland. I could see the airport because we had to circle it a few times because of runway traffic. Now we were getting ready for landing and we were lining up and starting to descend more. My ears were hurting the worst they had every hurt when the planes descended. It was windy in Maryland that day and our plane was so small. When we were landing the plane was rocking back and forth and back and forth. The landing made me feel sea sick. We got off the plane and hurried to the transportation to the car rental place. We had rented a Cadillac SRX from Avis Car Rental. We had to wait in a long line for about 45 minutes and when we got to the front desk they took forever to call in on the car to get it to us.†I am sorry it took so long† said apologinly Alex, a worker at Avis, you could tell that he want a tip. We finally walked out to the car. Or where the car was supposed to be. We had been one hour and fifteen minutes and we were still waiting outside for the car. We had been waiting for 20 minutes and we calledShow MoreRelatedAnalysis Of Moody Streets : Analyzing The Duality Of Atmospheres1868 Words   |  8 PagesToday, Soho has moved from a place where Karl Marx and Friedrich Engels could debate capitalism, to a sex-center where drag queens are advertised by name (Thornbury). In this essay, I will explore how Soho has evolved to have dual atmospheres living side by side. The dual atmospheres that will be discussed through descriptive language and ethnographic observation are the majority (tourist hub) and minority (local Soho). Atmosphere will be defined in the terms that help â€Å"in thinking about intensitiesRead MoreReviewer in English Iv Nat5930 Words   |  24 Pageshim or her. Or, he or she could be yelling at someone in the backseat whom you missed in your first observation. The woman pushing the stroller could be wheeling around an old dog. Or, she c ould be pushing an empty stroller in order to throw her shopping bags in there instead of carrying them. Its up to you to determine, however, what is the most likely inference and go with it based on all the supporting details and your own logic. Making an Inference on a Test The writers of reading comprehensionRead MoreOrganizational Behaviour Analysis28615 Words   |  115 PagesORGANISATIONAL ANALYSIS: Notes and essays for the workshop to be held on 15th - 16th Novemeber 2007 at The Marriot Hotel Slough Berkshire SL3 8PT Dr. Lesley Prince, C.Psychol., AFBPsS University of Birmingham November 2007  © Dr. Lesley Prince 2007. Organisational Analysis: Notes and Essays Page i Page ii Please do not attempt to eat these notes. CONTENTS Introduction to the Workshop Topics And Themes The Nature and Scope of Organisation Theory Levels of Analysis The MetaphoricalRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 PagesGRIFFIN NEW YORK 65 SUCCESSFUL HARVARD BUSINESS SCHOOL APPLICATION ESSAYS, SECOND EDITION. Copyright  © 2009 byThe Harbus News Corporation. All rights reserved. Printed in the United States of America. For-information, address St. Martins Press, 175 Fifth Avenue, New York, N.Y. 10010. www.stmartins.com Library of Congress Cataloging...in..Publication Data 65 successful Harvard Business -School application essays : with analysis by the staff of The Harbus, the Harvard Business School newspaperRead MoreTravel and Tourism14814 Words   |  60 Pagesmeasure motivation, it allows fÐ ¾r many motives, it Ã'â€"s dynamic Ð °nd, it accounts fÐ ¾r intrinsic Ð °nd extrinsic motivation (Pearce, Morrison Ð °nd Rutledge, 1998). This essay will not review all theories Ð ¾f motivation Ð °nd afterwards decide if they are pertinent tÐ ¾ our purpose, which Ã'â€"s tÐ ¾ understand thÐ µ motivation Ð ¾f nature tourism. The scope Ð ¾f this essay will only include theories, which have been reviewed Ð °nd might have relevance tÐ ¾ our purpose. In thÐ µ reviewing process Ð ¾f moti vation theories applied tÐ ¾ natureRead MoreLanguage of Advertising20371 Words   |  82 Pagescirculars possible. The first advertisement in English appeared in 1472 in the form of a handbill announcing a prayer book for sale. Two hundred years later, the first newspaper advertisement published offering a reward for the return of 12 stolen horses. In the American colonies, the Boston News-Letter, the regularly published newspaper in America, began carrying advertisements in 1704, and about 25 years Benjamin Franklin made advertisements more readable by using large headlines. In the UnitedRead MoreLogical Reasoning189930 Words   |  760 Pagesprobable good consequences of each action and the probable bad consequences while weighing the positive and negative impact of each consequence. It’s a kind of cost-benefit analysis. Exercises 1. Columbus Day is an American holiday. Write a short essay that weighs the pros and cons and then comes to a decision about whether there should be more or less public celebration (by Americans and their institutions) on Columbus Day, October 12. Here is some relevant background information to reduce yourRead MoreW1 Active Adj14109 Words   |  57 Pagesauthor These frequency markers added to the headwords in the dictionary give users access to a wealth of information that can help the selection of the appropriate word or phrase in a variety of situations. Not only are the words and meanings given descriptive labels, for example formal or informal, AmE (American English) or BrE (British English), humorous, old-fashioned, but now they have the added information about relative frequency in spoken and written language. 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Enhancing Employability in Marketing Free Essays

string(211) " its network are able to gain valuable insight into the track record on current or previous roles of a candidate and thereby avoid the rigor associated with screening for appropriate candidates \(Jacoby 2005\)\." Introduction In my 12-month Sandwich Year placement, I was engaged as a Brand Assistant at Fisher Outdoor and Leisure Limited located in St Albans, Hertfordshire, East of England. The company is one of UK’s leading distributors in the cycling industry supplying cycles, accessories, components and apparel into the UK cycle trade. Its product range consists of over 30 industry-leading brands, a strong range of services, and spares essential to specialist cycle retailers and a range of house brands available in its nationwide network of stockists. We will write a custom essay sample on Enhancing Employability in Marketing or any similar topic only for you Order Now My duties at the company as a Brand Assistant position were inclusive of communication, corporate brand development, market analysis, operations and brand specific activities. With regard to communication, my job entailed assisting the company’s marketing communications manager to ensure the maintenance of strong communication with trade customers through regular contact and correspondence. It also entailed working closely with Fisher Outdoor Leisure’s brand management team in ensuring timely and consistent communication of brand messages both digital and print which required conversance with the social media platforms, and delivery of general trade events and conferences sometimes with overnight or weekend stays. Also part of my engagement was Corporate Brand development in which I assisted with sponsorship and charity events which are part of the company’s marketing strategy, ensuring that sponsorship plans were agreed upon in a timely manner and delivered effectively to achieve optimum brand coverage while maximizing cost effectiveness. My duties also entailed the production and supply of all corporate/cross-brand Point-of-Sale, collateral and catalogue to customers that served to enhance the brand presence. The Marketing and Advertising field requires extensive market analysis and awareness of general market trends and developments as well as trends in the Marketing/Advertising industry (Burgess 2006). The aim in marketing is to create an enhanced presence and to ensure consistent communications through effective designs of advertising campaigns and experiences (Ataman 2008). Success in this field requires an up to date understanding of the market place including the activities of the main competitors and appropriate feedback. The current trends in the Marketing/ Advertising industry include advancements in the social media and online presence including mobile (Delre 2007). The social media and online sphere is fast growing marketing platform which comprises companies enhancing their branded online destinations and experiences so as to meet customer need. Marketing on the web entails the creation of quality content adding value to conversations and breaking the noise of clutter online, gauging consumer opinions and reputation on the web and through social media, as well as, building a reliable base of brand advocates through quality connections of Twitter followers, Facebook friends, blog subscribers, and LinkedIn connections with brand loyalists rather than large groups of unreliable connections (KTTLC report 2012). Current trends also include co-marketing in which various brands allied in a particular field come together in marketing campaigns such as consumer, trade and press events for mutual benefit. Complementary businesses create partnerships which enable them to benefit from economies of scale, and enables increased exposure to new audiences (Gruber 2004). Also included among current trends are in-store merchandising which include posters, branding, brochures, product displays and the securing of valuable shop floor space for merchandise; in-house expos that are used to showcase product portfolio and entire brand to trade and press; product placements in movies, sitcoms, games and other media; direct marketing and public relations; and outdoor media campaigns targeting key commuter areas and areas with greater potential consumer reach which result in increased web traffic and enquiries by consumers (KTLLC report 2012). The traditional marketing platforms such as newspaper ads, magazine placements, and commercials on television and radio are still quite effective but are, however, challenged by the emerging technologies and are slowly losing the significance that they have had in the past (Roberts 2007). There are contemporary (non-traditional) forms that have emerged with the success of emerging technologies but these platforms are yet to gain prominence and therefore are not yet highly effective though they have huge potential (KTLLC report 2012). These are inclusive of mobile marketing which entails mobile advertising, as well as, the use of marketing apps and branded apps on mobile to reach consumers with brand messages; crowd sourcing which is an open innovative model pioneered by sites such as Threadless.com in which customers are engaged to design and vote on new product designs; and geotargeting which entails the use of popular tools such as local websites offering discounts and review opportunities making it easy for consumers to find deals and engage with the businesses in their neighbourhoods and beyond creating local marketing campaigns which are highly targeted (Ebling 2007). During my placement, I was also tasked with the management of databases containing customer information while ensuring the smooth and effective operation of general processes and procedures pertaining to the Brand Management team. These processes include the coordination of general Public Relations activities; magazine subscriptions; implementation of new policies into the department; cross-brand trade promotion analysis and the maintenance of cross-brand expenditure tracking tools such as the advertising log, among other expenses. With regard to Brand Specific activities, I was tasked to assist Fisher Outdoor Leisure’s brand managers with specific brand activities such as the devising of strategy and alignment of messages for the commute and leisure cycling categories, new product launches, overall brand building, trade and consumer communication, and the implementation of an integrated marketing plan. Employability Various selection methods are used by recruiters, employers and agencies in the search for individuals to form organization’s workforce and to enable these organizations to achieve their success and objectives. The traditional method is the form in which written applications are sent either directly to employers or to agencies which is followed by robust interviews to screen candidates for appropriate fit to the organization’s objectives (Srinivasan 2009). Registration with job recruitment agencies or job search firms, as well as the personal network/word of mouth is more prominent as employers through their relationship with the agency or its network are able to gain valuable insight into the track record on current or previous roles of a candidate and thereby avoid the rigor associated with screening for appropriate candidates (Jacoby 2005). You read "Enhancing Employability in Marketing" in category "Essay examples" Temporary staff recruitment by employment agencies is also a method of recruitment in which an agency recruits and offers individuals for employment in organizations on a temporary basis (CBI report 2009). ­Ã‚ ­ Choice of candidates from work placement candidates and interns is also prominent in some organization’s hiring activity as these individuals are deemed to have gained valuable experience and have been observed at work, tried and tested for appropriateness (Salary Market Insight report 2012). Advantages of work placement The main advantage of a year-long work placement for second year undergraduates is that it gives the individual useful experience of the job market and valuable experience on what goes on in the business environment or in various organizations (CBI report 2009). It also enables an individual to make appropriate decisions on their career path before they actually make necessary decisions regarding coursework paths, the areas that they would like to continue with as their chosen careers. Work placement also enhances the chances of finding work with the respective companies as the individuals who have had gained experience on work placement are deemed more valuable than new recruits who would require extensive time-consuming training (CBI report 2009). Disadvantages of work placement A disadvantage arises from the increase in time spent in college, with the addition of a full year to enable the year-long work placement program. Also a disadvantage is the timing, as in second year, a student is not quite adequately informed about their career choices and paths and this might affect their choice of work placement programs (Brown 1998). Ease of obtaining work placement Organizations and employers in the modern day are cautious and risk averse, concerned with keeping the headcount within consistent which causes a dip in hiring activity. This caution also affects the work placement programs as these are paid positions which should contribute to the overall objective (Salary Market Insight report 2012). Getting work placement in this regard is therefore not easy under these circumstances and constraints. Organizations continue to seek specialist skills that will make immediate tangible impact on their bottom lines fighting for the high calibre, high quality candidates often in a limited talent pool. This has necessitated the use of screening and elimination processes to acquire the best fit with successful candidates often being those who have previous relevant and valuable experience (Salary Market Insight report 2012). This locks out candidates from the work placement category as this constrains opportunities for entrants into the job market with low skills and a huge requirement for training, therefore, making the finding of work placement opportunities a challenge. However, employers and universities have a duty to prepare tomorrow’s workforce through the development of their skills and attributes such as self-management, team working, understanding of key drivers for business success, problem solving, communication and literacy, entrepreneurship, and a positive attitude among other skills and attributes. In light of the limited talent pool and the difficulty in finding people with specialized skill sets, it is essential that organizations create work placement opportunities that enable the development of these desired skill sets and traits (CBI report 2009). This endeavour therefore eases the finding of work placement opportunities overall and enables companies attract quality graduates and post graduates with the desired skill and trait sets. Work placement fit in my career plan In the development towards my career in marketing, work placement at Fisher Outdoor Leisure Limited fits very well in my plan as it has given me invaluable insight and practical experience with regard to the marketing and advertising field. This opportunity has also enabled me to develop a number of skills and attributes that are often required in the job market and that enhance my chances in the job market upon graduating. The various tasks that I engaged in during my work placement covered a huge part of what marketing entails and were representative of the actual tasks that would comprise my future role in my career. My intention in preparing myself for the job market and enhancing my chances therefore includes identifying my skills sets and desirable attributes and those that I lack so as to further my personal development and employability. The skills that I intend to develop include entrepreneurship which includes risk taking, creativity and innovation which my work placement at Fisher Outdoor Leisure greatly helped me develop through the engagement in the marketing tasks. An attribute also developed at Fisher Outdoor Leisure Ltd. is communication through my involvement in developing marketing messages and general communication with trade and customers which required effective listening and questioning; problem solving skills through the situations in my particular responsibility and daily tasks with the requirement for creative thinking in developing advertising programs and strategies. It is evident therefore that my work placement was very important in development towards my future career. In my development towards my career, I need to develop self-management trait better in terms of developing flexibility, resilience, readiness for any responsibility and tasks, as well as, assertiveness; and to generally develop a positive attitude, openness to new ideas and a drive to achieve that will enable success in my chosen career path and contribution in my particular job. I would also need to develop number skills and the application of numbers that would be useful in analysis and evaluation of various data and information in the markets and in my particular professional field. This would require that I develop an understanding on the application and use of various Information technology tools and software, as well as taking relevant professional courses upon completion of my undergraduate studies that would build my capacity for such analysis and evaluation appropriate for my career. After graduation, I would also seek short term volunteer positions or internships that would enable to gain in understanding of key drivers for business and to fill up idle time that will result with the completion of my undergraduate study. This endeavour would benefit me in enhancing practical experience gained, adding on to my track record and overall skill thereby improving my employability and ease in getting a hiring. Conclusion This report has detailed my work placement which was undertaken at Fisher Outdoor Leisure Limited, a UK cycle distributor. My tasks and duties as Brand Assistant in the company entailed engagement in communication with trade customers, Market analysis, Corporate Brand development, enhancement of operational effectiveness in the marketing department, and involvement in Brand specific activities generally. The report has also delved into current trends in the Marketing and advertising industry taking an overview of the various platforms including social media and the online platform, the traditional print, TV and radio and the emerging contemporary platforms such as mobile marketing, crowd sourcing and geotargeting. It has also discussed the ease of obtaining work placement identifying the advantages and disadvantages of such work placement in second year undergraduate; overall employability and the skills and attributes that enhance such employability; and my personal endeavour towards employability and the development towards my future career. References Ataman, M., C., Mela, and H., Van Heerde, 2008. Building brands. Marketing Science, forthcoming. Burgess, S., and J., Steenkamp, 2006. â€Å"Marketing renaissance: How research in emerging markets advances marketing science and practice.† In: International Journal of Research in Marketing, 23 (4). CBI Employability Report, 2009. Graduate employability – CBI/UUK Report. Jacoby, S., 2005. The Embedded Corporation. Princeton, NJ: Princeton University Press. KTLLC communications report, 2012. Creative Solutions for Converging media. Salary and Market Insight Report, 2012. Michael Page. Roberts, J., U., Kayande, and S., Stremersch, 2007. Impact of marketing science on practice. European Marketing Association Conference Presentation. Srinivasan, S., and D., Hanssens, 2009. Marketing and firm value, Journal of Marketing Research, forthcoming. Brown, S., and K., Eisenhardt, 1998. Competing on the Edge. Boston, MA: Harvard Business School Press. Gruber, M., 2004. Marketing in new ventures: Theory and empirical evidence. Schmalenbach Business Review, 56(April 2004), 164-199. Ebling, C., and D., Klapper, 2007. Dynamic effects of promotions in choice data: Differences with respect to whether, what and how much to purchase. Marketing Dynamics Conference 2007. Delre, S., et al., 2007. Targeting and timing promotional activities: An agent-based model for the take-off of new products. Journal of Business Research, 60 (8), 826-835. How to cite Enhancing Employability in Marketing, Essay examples

Mr. Bean, The Ultimate Disaster Essay Example

Mr. Bean, The Ultimate Disaster Essay Analyse, review and comment on a selected scene from Mr. Bean, The Ultimate Disaster movie directed by Mel Smith or the Thomas Crown Affair directed by John McTerban. Consider the effects of organization and structure and how the author/producers intentions are conveyed and how attitude and meanings are communicated.The purpose of this media study is to analyse and interpret the methods used by director Mell Smith in the movie: Mr. Bean, The Ultimate Disaster, during the Lift scene to create a specific impact on the viewers in terms of symbolism, miss-en-scene, cinematography and dramatic devices. The theme of this movie is basically investigating the complexity of human relationships, by showing how two absolutely opposite personalities become close to each other through a series of difficult situations, by adapting, understanding and accepting each others shortcomings.There are two main symbols that have been used throughout the film. One of them is the Bean thematic music, which i s played during the dramatic scenes, such as the revealing of the portrait of Whistlers Mother. The use of the theme music creates an atmosphere of humour and light-heartedness, which are the predominant aspects of Beans character. Whistlers Mother is a symbol used in the film that appears constantly springs up in the movie, emphasizing the virtue of family relationships in modern American life.The setting of this scene affects how Bean is perceived by the audience and it also displays his determined, adaptable, comical and creative nature. This movies setting can be worked out to be in the United States; Los Angeles Southern California during the late nineteen hundreds. The make of the cars parked in the neighborhood are fairly new and of the latest models, The costume of the museum security guard and his gun is of the type which is only found in the United States, the local dialect of the characters and their accent indicate that the setting is in the United States and the whole o f the museum and its modern, high tech security system give the impression that the movie has been filmed in the late nineteen hundreds.Throughout the Lift scene mute and advancing colours were used. The blue and black colours of the guards uniform, representing authority in the scene are the mute colours. The yellow gloves and the bright green slippers were the advancing colours used. They drew the audiences gaze towards them and it made them appear bigger and nearer. It also emphasized the ridiculousness of Mr. Beans choice of equipment is and it provokes the audience to question whether or not his mission will be successful. This highlights the unusual personality of Mr. Bean and his unorthodox ways of doing things. Any other thief would not prefer the same type of equipment as Mr. Beans.The lighting intensity during this scene remained low key and most of the screen was set in shadows. The effect of this was the creation of an atmosphere of suspense by leaving a contrast between dark and light objects on the screen. The direction of the lighting was generally from the front and there was also the frequent spotlight on the characters. The spotlight on the characters faces gave the audience a clear view of their faces, a childish look of amusement and concentration on Beans face provides a humorous effect in contrast to the worry, desperation and anger on the guards face.The quality of light remained balanced to diffuse. During the approach scene outside the museum, there was low key and soft lighting from the street lights. This helped to build up a feeling of apprehension as well as slight tension amongst the audience .It however remained that way inside the museum as well, with the soft/diffused lighting coming from the overhead and side lighting. This came from either above or from the side of the screen. The diffuse/low key lighting establishes the setting as being at night time setting.The costume of Bean during the Lift scene is a black outfit, yellow gloves, a black ski hat, white underwear (worn on the head) and stuffed animal slippers. The costume of the guard however is a blue and grey shirt and black trousers. Apart from the black outfit, the colours of Beans costume are mostly bright colours, whereas the colours of the guards costume are dark. The sharp contrast of colour of Beans accessories and the guards uniform highlights Beans immature and childish character. Further on in the scene it creates an amusing when Bean manages to avoid the security guard and escape.There are a wide range of shots provided in this scene ranging from the zoom into Beans face, the tilting/panning through the medicine cabinet, the low level shot of Bean with the egg mixer, the long shot of Bean and the guard running across in opposite directions shows the absurdity of the situation and the low eye level shot of Bean preparing the equipment shows the creative and lively gleam in Beans eyes and also portrays the immense concentration on his face while working, which again arouses speculation in the minds of the audience about Beans capability to pull the scheme off successfully.The zoom into Beans face creates suspense and high expectation. It shows that hes thinking about something and has got an idea which then creates a certain amount of tension. The long shot of the Museum cross-section gives a humorous and comical effect. It also adds dramatic/ironic effect to the humour. The high angle of Bean on the skateboard creates skepticism amongst the audience and draws attention to his vulnerability about Bean actually being able to use the skateboard and creates disbelief.There has also been the use of a variety of sounds, including visible and invisible sounds. The visible sound comes from the skateboard and the invisible sound comes from Bean calling the guard for help. The music has been made to fit in with the action and it used when the guard and Bean are running parallel to each other and Bean starts to prepare the pic ture/poster. It heightens the audiences awareness of the situation and the characters movement.Through effective use of camera angles, lighting, colour, costumes and sound, Smith has been able to manipulate the scene to create extra humorous and theatrical effects on the audience and their reaction to Beans ridiculous actions.