Essay on The Three Elements of the Female Athlete Triad

The Three Elements of the Female Athlete Triad For an increasing number of women in the United States, a concern or preoccupation with body weight and size is a constant pressure. Female athletes, like most women in our society, are also often pressured to conform to certain ideal body sizes and shapes, as dictated by the entertainment and fashion industries. Female athletes, however, face a twofold pressure. They face the burden that our culture places on all women to be thin, but they also face the burden from coaches, parents, and other athletes to succeed in sports and look good doing so by maintaining an unrealistically low weight. When weight gain means removal from a team or elimination from competition, many female athletes turn†¦show more content†¦This term refers to a wide range of abnormal behaviors, the extremes of which are anorexia nervosa and bulimia nervosa, but also includes limiting caloric intake, skipping meals, using diet pills, and many other pathogenic weight control behaviors. Having stated these limitations, there are a number of studies which do in fact indicate that female athletes struggle more with eating disorders than average females. Studies report that the rate of disordered eating among female athletes may be as high as 62% in certain sports (Yeager, Agostini, Nattiv, and Drinkwater, 1993). While a study of college female swimmers found 15.4% were affected, a study of college gymnasts showed that 62% of collegiate female athletes had seriously abnormal eating patterns. Smith (1996) found that disordered eating is most common among those in appearance sports, such as gymnastics, ballet, figure skating, equestrian sports, and diving. However, disordered eating behavior can be seen in other sports in which appearance is not as important, such as tennis, swimming, and running. Skolnick (1993) also notes that another study of 182 female athletes, who participated in a variety of college sports, found that 32% showed disordered eating patterns. Margot Putukian, MD (1998 ) reports in Clinics in Sports Medicine that a study of college athletes found 32% practiced some form of pathogenic weight control behavior, and 70% believed their behavior was harmless. A study by Rush,Show MoreRelatedFemale Athlete Triad Essay1955 Words   |  8 PagesThe female athlete triad is a health condition in which active women experience three inter-related disorders due to unhealthy body weight and eating habits. 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The Shattered Glass Of Dreams And Reality - 2375 Words

Do you know how life is suppose to be one huge adventure? You start out as just a innocent child who is learning and growing as the years go on? You go to school, you go to parties, you get drunk, you fall in love for the first time and you get your heart broken. You graduate, you go to University and you get a diploma. You get a well paying job or your dream career and finally settle down with the love of your life and build a beautiful family. You learn and grow even more with your children, before sending them off into the real world. You grow old together, remembering all the wild and fun times you had, the first time you saw each other and your wedding day. Then you peacefully go to rest, pain free and surrounded by your loved ones. Thats how its suppose go isn t it? I thought so too, but now I see everything differently, a different perspective on life. I see the shattered glass of dreams and reality that life really is. - I didn t have a bad home life. I actually had one of the best families you could ask for. No we don’t live in a massive mansion or are insanely wealthy. We are a average family and it just works. We live just outside Port Land, in a modest house that leads off into a forest. My Dad works as a accountant at the local Law Firm and my Mum teaches 9th Grade English. They where high school sweet hearts, never had another relationship in their lives. Seems weird, I know, but 21 years on they are still so in love its sickly. Sure they have had theirShow MoreRelated Tom’s closing speech in The Glass Menagerie Essay example1008 Words   |  5 PagesTom’s closing speech in The Glass Menagerie Tom’s closing speech in The Glass Menagerie is very emotional and ironic. However, this monologue is somewhat ambiguous and doesn’t implicitly state whether Tom found the adventure he sought. It seems as though he never returned to St. Louis, and spent the remainder of his life wandering from place to place. 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Strategic Analysis (SWOT, Porter, PESTEL) of Barclays Group PLC Free Essays

string(36) " mobile banking and online banking\." 1. Introduction 1.1Background Barclays group PLC is a big global financial provider operating in Europe, America, Australia, Asia, Middle East and Africa, which is engaged in retail banking, credit cards, corporate banking, investment banking, and wealth management. We will write a custom essay sample on Strategic Analysis (SWOT, Porter, PESTEL) of Barclays Group PLC or any similar topic only for you Order Now It made up Global Retail Banking, Corporate and Investment Banking, Wealth Management, each of which has a number of business units. And the group centre, which comprises all Barclays essential support. With 300 years of historical existence, the group operates through its subsidiary Barclays Bank PLC, in over 50 countries and has 147,500 employees and a merger with Absa group in South Africa. The group practices integrated global banking model to serve its customers and clients as well as optimising risk adjusted returns for its shareholders. Thus, it moves, lends, invest and protects money for more than 38 million customers and clients worldwide. It is the third largest bank in the world in terms of assets and the one of the largest financial services provider in the world with a core tier one ratio of 11 per cent. It is the third largest bank in the United Kingdom (UK) based on market capitalization, with headquarters at 1 Churchill Place in London, England, having moved there in May 2005 from Lombard Street in London. 1.2Purpose and Objectives The group purpose is to make available products as well as services to help the customers to achieve their financial goals that would in turn lead to economic growth. To attain this, the plan focused on the following objectives: A safer and more secure financial system. A banking industry that is equipped to support the needs of the global economy. The ability of the suppliers of financial capital to earn a positive return on their capital. Demonstrating its credentials as a good citizen To achieve these objectives, the plan entails analysis of the market environments of the bank and identified strategies designed to bring success. Then follow by the implantation and control mechanisms aimed at ensuring that the desired results are achieved. www.barclays.com 2.Analysis of the Market Environment 2.1External Analysis This analysis focus on the macro-environment, the market and the competitors of Barclays, to identify its opportunities and threats. According to Porter (1985), PESTLC analysis ensures that the performance of the company is aligned positively with the powerful forces of change that are affecting business macro-environment. Hence, it groups environmental influences such as political, economic, social, technological, legal and cultural forces impact on the bank. The United Kingdom (UK) population which currently stands at approximately 70million, with a slide increase in immigration, independency and dependency ratios. A shift in population always affects economic growth, thus affect the bank. Increased in UK employment rate of 70.6 per cent, about 25.3million households, and a consistent downward strength of divorce and dissolution (of about 121,700 to 113,900), influences the bank’s performance. This increase brings about economic competitiveness and high circulation of money, thus fuelling the economic growth of the country. UK is a multicultural society which entails co-existence of different communities defined by their race, ethnicity or faith. So sociocultural environment is diverse and dynamic, which implies the bank need to stay in touch with the social and cultural shifts. The science, engineering and technological, and entrepreneurial cultures made UK economically successful, thus, impacting a positive change on the bank’s performance. http//www.statistics.gov.uk, www.ons.gov.uk, www.oup.com/uk 2.1.1 Macro-environment 2.1.1.1 Cultural and Social 2.1.1.2 Political and Legal Unstable regulatory environment in UK. Regulation to give political donation as part of their democracy support to the major South African parties. Political stability in UK, Europe, United States, Asian (India) and southern part of Africa, influences the group’s growth. The new Basel rules on bank capital which requires all banks to hold top quality core tier one capital equal to 10 per cent of their assets, adjusted for risk. (19:09/ financial times/6th June 2011). The Project Merlin Agreement which states that UK’s biggest banks are committed to lending more money in 2011, especially to small businesses, to pay less in bonuses than they did last year and to be more transparent about their pay packages. (15:42, BBC Business News, 9 February 2011). Plan to increase bank levy to 2.5billions pounds this year-raising an extra of 800million pounds, will be a threat on Barclays bank PLC.(18:04,BBC Business News,8 February 2011). Direct and indirect taxes levied. Recovery of national recessionary period and increased in employment rate. http://www.bbc.co.uk/news/business/13758784. 2.1.1.3 Economic Increase in UK gross domestic product by 0.5percent. Inflation is steadily held on Consumer Prices Index at (CPI) 4.5 per cent and Retail Prices Index (RPI) at 5.2 per cent in May 2011. UK retails sales fall to 1.4 per cent in May and interest rates have been kept at the record low of 0.5 per cent again this year, by the Bank of England’s Monetary Policy Committee. UK unemployment fell 88,000 in the three months to April this year to 2.43 million, the biggest drop since the summer of 2000. The value of the average home in UK, rose by 0.1% from April to May 2011 to ?160,519, but prices were 4.2% lower than the same period a year ago. The European Central Bank signaled rise in Eurozone interest rate in July 2011, from 1.25 per cent. Inflation in the Eurozone is 2.7% while euro falls to 1.44880 dollars against the US dollar in the first quarter 2011. High inflation in China and India in 2011 while Japan is in recession. Increase loan rates and consumer prices in Korea. Middle East and North Africa unrest affecting the Dubai-based Dnata, emirates aviation industry. Import costs in developing countries rising by up to 30 per cent as a result of high oil prices and shortfalls in production due to bad weather which have contributed to higher food prices. Jersey tax information exchange agreements with 17 of the G20 countries. http://www.bbc.co.uk/news/business-13758784, http://www.ft.com 2.1.1.4Technological New telecommunication systems, including fibre optic telecommunication and Internet to facilitate mobile banking and online banking. You read "Strategic Analysis (SWOT, Porter, PESTEL) of Barclays Group PLC" in category "Essay examples" Global launch of the next generation financial kiosks such as NCR SelfServ 4 which is a cashless kiosk, ideal for non-cash transactions such as appointment check-in and account services and SelfServ 8 features cash-deposit capability suitable for bill payments, equipped with touchscreen technology, the machines are loaded with NCR APTRA software applications that are PCI and EMV compliant. New technology such as Mix-and-Match software for 3D digital signage and kiosks SWIFT code to facilitate the international payment system in banks. ATMs are currently in operation at all the local commercial banks. Global increase in computer literacy and easy access to computer More half of the global population is computer literate and has access to internet services. http://selfserviceworld.com/research and http://www.bnet.com/library 2.1.3 Competition Analysis The group’s major competitors are HSBC bank, Bank of America, BBVA, BNP Paribas bank, Credit Suisse, Deutsche Bank, JP Morgan, Morgan Stanley, RBS, Lloyds TSB bank, Santander bank, NatWest bank, Societe Generale and UniCredit. i.HSBC Bank Strengths: HSBC bank is the first top bank in the world with the largest profit in the first quarter of 2011(4,153 billions dollars). High trust and credibility in emerging markets such as China, thus, enjoys large economies of scale in its fast growing economy. A good online saving account offering competitive rates with no monthly fees or minimum balance requirements, opened as little as with one dollar and money is FDIC insured to the maximum permitted by law. Weaknesses: HSBC decision to reduce its long- term return on equity target to 12-15 per cent from 15-20 per cent leaves its investors disgruntled. Insufficient trained staffs, thus less customer-driven. Decreased in production and loyalty from its staffs due to redundancy programme. ii.Royal Bank of Scotland Strengths Owns leading franchises in domestic market. Highly centralised local branches in target markets as well as excellent customer services offered. Sufficient number of well placed ATMs in target markets. Weaknesses High loan losses affecting profitability and capitalization. Excess growth of loan over deposits impacting liquidity. Inefficient and ineffective operation management affecting margins. http://managementoday.co.uk/news, http://www.bbc.co.uk/news/business and http:/www.hsbc.com 2.2 Internal Analysis The internal analysis focused on the bank’s performance and its internal environmental factors such as its management, staff and infrastructures, in order to identify its strengths and weaknesses. 2.2.1Performance From Barclays annual report 2011(www.barclays.co.uk), the Barclays group PLC has more solid positions on capital with 11 per cent core tier one ratio (10.8 per cent Q4 2010), and a liquidity pool of 161 billion pounds than they started last year. While group’s adjusted gross leverage is maintained at 20 times and impairment is down 39 per cent considerably, giving the group’s first quarter (Q1) 2011, a loan loss rate of 76bps (Q1 2010:112bps). See Appendix. Adjusted profit before tax of the group, excluding own credit and gains on acquisitions and disposals this year, up to 10 per cent to 2,004 millions pounds (8 per cent in 2010). Excluding own credit, return on equity increased to 10.1 per cent (9.3 per cent Q4 2010), return on tangible equity increased to 12.1 per cent (11.4 per cent Q4 2010), and return on risk weighted assets increased to 1.5 per cent from 1.4 per cent in Q4 of 2010. (See appendix). Increased in gross new lending to UK house holds and businesses amounted to 9.9 billions pounds indicates improvement on 2010 year ended amount of 43 billions pounds gross new lending plus 7.5 billions pounds of UK loans gotten from the acquisition of Standard Life Bank at the beginning of the year 2010. The Q1 2011 dividend of 1.0 pound per share, with earnings per share of 8.5 pounds. Over 2010, the group ranked in the top quartile Total Shareholder Returns (TSR) of its global competitors, this position is progressively maintained in the Q1 2011 implies good performance indicating good management by objectives this year. www.barclaysannualreport.com 2.2.2Management and Staff The management is made up of thirteen highly skilled and qualified directors and has 147,500 staff and senior executives. Most of the staff are young and have the requisite capabilities, and are re-trainable for newer systems and technology. The remuneration Committee provides governance and strategic control of remuneration, human resource activities and senior management development. The Committee’s objective in relation to remuneration is to motivate its employees towards excellence in business and personal performance by offering incentives, attract and retain employees of ability and experience. Staff is encouraged to part take in share option and share purchase schemes and have a substantial sum invested in Barclay’s shares. Staff is kept informed of matters of concern to them in many ways, such as business unit news magazines, intranets, briefings and mobile phone SMS messaging. These communications facilitate the achievement of a common awareness among employees. Staffs share their views and feedback on issues that matters to them. Periodic employee Opinion Surveys results reported to the Board, all employees and to its European Works Council, Africa Forum, its recognised union in the UK and other recognised unions worldwide. Road shows and employee forums also take place. In addition, regular and formal consultations with its recognised trade unions and work councils internationally. www.barclays.co.uk 2.2.3Infrastructure and Delivery The group is investing heavily in infrastructures in order to perfect its client services and better reach to its global customers and clients, explains why the group is facing high operating costs. www.barclays.co.uk 3. SWOT Analysis The SWOT Analysis identified the opportunities, threats, strengths and weaknesses of the bank, as follows: 3.1 Strengths: The world’s third largest bank in terms of assets, with a core tier one ratio of 11 per cent. Barclays Corporate has been named Lender of the Year at the 2011 Health Investor Award for the third time. The group has an effective data management and first bank to produce statements in colours. Barclays Egypt Award for business continuity despite the recent country’s civil unrest. The Awards for Excellence 2011 won by Barclays community investment programme in Katine, Uganda. The group’s brand is unique, historically built and promoted continuously through its good citizenship such as sponsorship of Premier League football. The group enjoys large economies of scales and spread of risks as a result of its global presence. Barclays Capital ranked number two overall in Risk magazine’s survey of institutional investor clients. Double win for Barclays at UK Moneyfacts Awards Distinct technological innovations, for example, it introduced the first credit card ever used in the market in 1966, and mobile banking. Acquisition and incorporation of Egg’s credit card customers in to the Barclaycard portfolio. The group leadership team has very little customer-centric view, thus explains why they always have a lot of customer complaints especially from its UK retail banking that is poor customer services. Poor earnings performance in the first quarter fueled criticism about executive pay packages in Barclays capital, the investment banking unit where pretax profit fell 33 per cent in the first quarter 2011. Less attractive shares due to low earnings performance. The bank branches are not well centralized within the high streets of UK unlike RBS and NatWest banks which are everywhere in the streets. Online banking and telephone banking are complicated to access. High interest rates on loans and low interest rates on savings accounts. Recent launch of the high street’s first two-year flexible bond giving savers a competitive rate and the flexibility to withdraw up to 30 per cent of the balance without incurring any charges. Telephone banking with Barclays Wealth international offers secure, personal and private services, being the fast and friendly way to deal with day-to-day banking request unlike other banks. Barclays Bank has a strong competitive advantage as it is among the top three banks in many African countries, including Ghana, Nigeria, Kenya, Zambia and Mauritius, thanks to its merger with Absa Group Ltd in South Africa. Emerging markets in Africa and Asia Pacific. Barclays Capital strengthens prime services management by recently appointing ten managing directors. Its strategy of full global diverse services provides the group a wide range of cross-selling opportunities. 3.2 Weaknesses 3.3Opportunities 3.4Threats The recent Merlin agreement that required the availability of appropriate capital and resources by the banks to support gross new lending of 190 billions pounds, should demand materialize. The recent strike threat at Highland airports could hit Barclays Scottish Open at Castle Stuart. Varied government legislations in its global markets. Recent consideration by the Independent Commission on Banking, to split retail and investment banking operations. High financial risk exposure due to its global operation nature. Increasing competition and threats in the banking industry from other companies such as the new Japanese bank called Mizuho which is building in London to find new avenue for growth. www.barclays.co.uk, www.fm.co.za/articles, www.dailyrecord.co.uk/news, www.bbc.co.uk/news/business, www.belfasttelegraph.co.uk/businessnews , www.e-customer-satisfaction.com/rev . 4. Customer Analysis 4.1 Markets The bank has branches in the UK as well as operations throughout Europe, Africa, Middle East, Asia and America. The market stakeholders consist of the governments, other public Sector bodies, corporate entities, insurance companies, professionals, public servants, pensioners, teachers, students and national residents in the above market segments. www.barclays.com 4.2 Market Segmentation Market segmentation is the splitting up of a market into different groups of customers with distinctly similar needs and product/service requirements. There is now widespread agreement that market segmentation form an important foundation for successful marketing strategies and activities. (Wind, 1978; Hooley and Saunders 1993).It implies it ensures that the elements of the marketing mix namely; price, distribution, products and promotion, are designed to meet particular needs of different customers. Barclays group divides its market into different geographic units such as nations, states, regions, cities or streets. For example Barclays bank PLC Zambia. The group also uses demographic segmentation to split its market in to groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation, education, generation, nationality, religion, and social class. This type of segmentation is easy to measure and enables the bank to identify the right product offer to meet the specific needs of customers and improve its customer perceived offerings. For example, improvements of student account offer such as no monthly fee, an interest-free overdraft facility up to 2,000 pounds from opening the account. www.barclays.com 4.3 Market Targeting Barclays bank PLC uses the differentiated targeting approach which recognizes that there are several market segments to target, each being attractive to the marketing organization. As such, to exploit markets, a marketing strategy is developed for each segment. For example, Barclays targeted the student market segment in UK, and its rationale for acquiring students was that there was an opportunity to establish a long-term relationship with students and, to target a new customer annually. The bank uses effective segmentation assessment criteria such as ensuring that its various market segments are measurable, substantial, accessible, differentiable and actionable, ensure a segment is useful for targeting. 4.4 Market Positioning Market positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. (A.Ries and J.Trout, 2000). The main purpose of positioning is to build the bank’s brands in the minds of the customers in order to maximize potential benefit to the bank. Kotler (1997) argued that â€Å"Positioning is the act of designing the company’s offering and image so that they occupy a meaningful and distinct competitive position in the target customers’ minds†. Therefore, positioning is all about how customers judge a product’s attribute relative to that of its competitors, and its ability to deliver against the promises made. The bank has applied a good positioning of its brands to target markets. For example, Barclays found that an incentive offering mobile broadband would have the most appeal to students, the bank partnered with orange to offer 25 percent discount on its mobile broadband schemes to those who signed up for a Barclays student account. It also established a working group to oversee the new student proposition such as no monthly fees, an interest-free overdraft, free debit cards, mobile phone banking and a net work of local branches. This is to build its brands in the minds of its target customers by effectively and efficiently meeting their needs. Orange and Barclaycard recently launch ‘Quick Tap’ – the UK’s first contactless mobile phone payments service, allowing consumers to make purchases on the high street using their mobile phone  · Customers can make purchases ?15 and under nationwide by simply tapping their Quick Tap mobile handset against a contactless reader at over 50,000 stores. Hence, the group has good positioning strategies. 4.5 Branding Branding is a means to distinguish the products or services of one company from those of another. (K. Moore and Reid, 2006). Therefore, a brand is a logo, name, symbol, design or image, or any combination of these, which is designed to identify the product or service. Its slogan â€Å"Take one small step† garnishes its branding. Barclays group does branding of its products/services with respect to its target customers needs. The group has different brands such as Barclaycard and its contactless mobile payment brand , online banking, offshore banking and investment, UK premier and personal banking, business banking, Barclays corporate, international banking services, Barclays capital and Barclays wealth. www.barclays.com/product and services, www.oup.com/uk/orc , 5. Marketing Strategies 5.1 Mission The mission of the Barclays group is to make available products as well as services to help the customers to achieve their financial goals that would in turn lead to economic growth as well as increased employment. 5.2 Marketing objectives Customer and client driven, that is putting their needs first so as to develop a long term sustainable business. Aims to meet clients’ needs while establishing a business with different sources of revenue, business segments, customers and clients, and geographic exposure. Aims to serve clients across all their needs through a wide range of distribution channels. To effectively managed the risks taken by its clients. Ensures financial discipline required to deliver returns is retained. Demonstrates the group’s wider value to society both globally and in every community it serves. 5.3 Financial objectives Operating within its capital resources Generating returns in excess of its cost of equity Sustaining growth in selected market and geographies. www.barclaysannualreport.com 5.2.1 Supply strategies Barclaycard and orange newly developed â€Å"Quick Tap† contactless mobile payment service which allows consumers to make purchases on the high street using their mobile phone for the very first time. Barclaycard is providing Orange customers with ?10 cash added to their account upon activation, and 10% cash back on all Quick Tap purchases made in the first three months. Barclays Capital, the investment banking division of Barclays Bank PLC, recently announced the launch of the Algorithmic Inflation Momentum Switching (AIMS) index, designed to generate excess returns from the US inflation market. The reason being that market participants switch from nominal bonds to TIPS when concerned about inflation. Barclays Wealth international offers discounted international online payments to investment and mortgage advice from our specialist advisers. It provides you with immediate access to your money as well as control over your day-to-day spending wherever you are. www.barclays.com 5.2.2 Demand Strategies Target students and matured wealthy Nationals returning home or resident locally, including doctors, lawyers, managers, entrepreneurs and retired persons. Product differentiation so as to gain competitive advantages in the market. Frequent adjusted slogan to continuously build its brand image. 5.2.3 Positioning strategies The bank is currently perceived to have a poor customer services compared to its peer group that is their service offering and quality are not very much outstanding as portraits by its branding. So the bank’s aim is to also move to the top position for service offering and service quality through its innovative product developments and improved service quality so as to defend its strong brand image. Ensures effective data management is improved. 5.2.4 Competitors Strategies Improve the quality of customer services by training staff. Increasely promote ATMs, online banking, Barclaycards and telephone banking services that will provide greater convenience to customers. Offer unique innovative Barclays Wealth-management and Barclays Capital products/services that will attract the target markets.www.barclays.com 5.3 Marketing Mix Strategies 5.3.1 Product Barclays offers personal banking and credit card facilities through Barclaycard to customers. The products and services for personal customers include: bank accounts (from entry-level through to premier), a range of credit cards through Barclaycard, saving accounts, loans, insurance, online banking and mortgages through Woolwich. The also offers corporate and business banking, investment banking and Wealth management -which focuses on private and intermediary clients worldwide, providing international and private banking, investment management, fiduciary services, and brokerage. The group ensures these products and services are always available to satisfy customer needs. www.barclays.com 5.3.2 Price The group ensures the prices are affordable with respect to the target customers. For example, no monthly fees, interest –free overdraft and 25% discount on its mobile broadband schemes to those who signed up for a Barclays student account. Also a discounted international online payment to investment. www.barclays.com 5.3.3 Place The bank positions its product and services in such a way that they are be accessible at customers convenience such as Barclays replacement debit card delivered to customer’s home in two working days, availability of Quick Tap contactless reader at over 50,000stores. Mobile phone banking and increase in a network of local branches. ATMs at strategic locations throughout the country. Increase franchises. 5.3.4 Promotion Word-of-mouth campaign, literature in branches, TV advertisements, sponsorships, business magazines and news papers, and bill boards. Online advertising on website and direct mail to prospective students. Phone prospective customers or visit them at their residents or place of business to sell products and services to them Develop an advertising campaign programs targeting the selected groups of customers. 5.3.5 Personnel and Services Develop a performance appraisal system that will allow for feedback throughout the fiscal year which determines annual salary increments and the quarterly bonuses such as travelling allowances, reward for sales volumes in order to motivate staff. Recruit more people that possess the required skills for the tasks available and provide each of them with a job description setting out clearly the job expectations and goals, as well as the required job-related behaviors. Offer good training to both existing and current staff for the job required task. Improve on customers services by training both top management staff and subordinates to be customer-centric. www.marketingweek.co.uk/opinion/barclays , and www.barclays.com/products and services. 6. Channel analysis Barclays bank uses the following ways to reach its customers through its multichannel routes such as franchises and strategic alliances such as; Absa group. Through telephones, ATMs, contactless payment cards and visa debit cards. The bank has about 1,900 branches in the UK as well as operations throughout Europe, Africa, the Middle East, and the US. Also plans to improve on the centralization of its branches within each target market. Increase the number of its local branches within the high streets of UK, such as Universities areas. www.barclays.com 7. Implementation and Control Barclays group supports a marketing oriented culture to provide market perceived offering that meets customer’s expectations by placing a strong emphasis on its market research (SWOT and PESTLC analysis) to discover the data of its market context, customer requirements, competitors activities, the most appropriate way to run their channel operations (distribution and marketing communications) The group has ten existing skillful directors and two current directors, all assigned to manage each of the products and services business units efficiently and effectively with the help of 147,500 employees through management by objective. The budget holders who are top management will be given incentives, so as to hit and improve both their sales forecast and profit targets. The group headquarters management foster and encourage creativity and innovation through out the business while ensuring effective risks management and financial discipline is in control. www.barclays.com 8. Financial Forecast  · Target return on equity of 13 per cent by 2013  · Income growth between 4.3 and 6.4 billion pounds in 2013 relative to 2010. www.barclaysannualreport.com 9. Contingency plans Invest more in multichannel platform such as; success performance in mobile banking and online investment platform. Effectively and efficiently focus on productivity and innovations Ensures customer sovereignty is in place by staying close to them and effectively managing their risks. 10. Conclusion I have taken a critical look in to the situation faced by Barclays group PLC such as its objectives, and goal (13 percent returns on equity by 2013 and income growth of) the group expected to achieved. While taken in to consideration its strengths, weaknesses, threats and opportunities sorted out by the use of SWOT and PESTLC analysis, as well as competitors’ analysis, and its marketing strategies on execution. I am emphasizing on top management and staffs, to stop doing market skimming and be more customer-centric when making decisions and executing strategies as well as carrying out effective and efficient implementation and control in order to reach desired target. References How to cite Strategic Analysis (SWOT, Porter, PESTEL) of Barclays Group PLC, Essay examples

England in An Inspector Calls Essay Example For Students

England in An Inspector Calls Essay In the play An Inspector Calls, there is a great deal of information concerning the situation of England in 1912. Priestley has used various methods to show the audience, such as making certain characters mouthpieces; the roles of certain characters are important as well. In this essay, I am going to explore and evaluate several of these techniques.  Priestley has used Inspector Goole as a way to convey the nature of 1912 in England. The character of the Inspector is somehow out of place in the era the play is set in. His name is a homophone of the word ghoul; this suggests that he is a mysterious or even supernatural character. One of his purposes in the play is to act as a catalyst for the exposure of the Birlings households immorality. He does this by several methods, such as interviewing each person individually to create pressure. He also keeps reminding the household of Eva Smiths death in detail. One example of this can be found in Act 1, page 11, where he tells the family of Evas death. At the end of the sentence he adds, Burnt her inside out, of course- revealing gruesome detail. This is to increase the guilty conscience of the family, which partially works. Both Sheila and Eric were horrified whilst their parents just said its none of their business. His view on society is very different to Mr Birlings conceptions. In Act 3 page 56, he states that We dont live aloneWe are responsible for each other. He means that everyone needs to look after each other, no matter what class theyre in or what political view they have ( such as supporting socialism or capitalism). This is very different from Mr Birlings views as he feels that a man has to mind his own business and look after himself and his own, which is exactly the opposite of Inspector Gooles thoughts. The Inspector also says that if mankind does not learn their lesson, it will suffer in fire, blood and anguish. This probably implies (with hindsight), the two major world wars that are looming in the future. Overall, the Inspector not only makes the Birlings confess their involvement in Evas death but act as a mouthpiece for socialists at that time. The character of Sheila is created by Priestley to represent the new and next generation of people. She is different to the previous generation (her parents) due to her alternative view of the lower classes. Here she represents those who sympathises the people of the working class. An example of this can be found in Act 1, page 19, Sheila makes a remark about how the young women of the working class are treated. She exclaims, But these girls arent cheap labour-theyre people. This quotation shows that she has empathy for these people and regards them as equals, unlike her parents. She feels that she had a part to play in Evas death and accept the facts, unlike her parents who are ignorant and deny any connections with the girl. Sheila also represents many new attitudes and behaviours for women at that time. Firstly she has stopped supporting and sticking up for her parents, whereas in that era, it is common for children to follow and respect their parents. She shows us this by constantly interfering with her parents words of denial towards the inspector. In her case, she rebels thus showing the reader a new breed of more independent women that were showing up in Britain. Another area she could represent is the rise of feminism at that time. In the beginning of the play she is shown as a spoilt and self-centred young girl. In the wake of Eva Smiths death she changes those attitudes into a more shameful and responsible manner. This change of personality represents the new attitude adopted by certain members of the public about the attitudes in which the lower class were treated in 1912 England. .u057fc25b06e4b9a6829269b4924bbb37 , .u057fc25b06e4b9a6829269b4924bbb37 .postImageUrl , .u057fc25b06e4b9a6829269b4924bbb37 .centered-text-area { min-height: 80px; position: relative; } .u057fc25b06e4b9a6829269b4924bbb37 , .u057fc25b06e4b9a6829269b4924bbb37:hover , .u057fc25b06e4b9a6829269b4924bbb37:visited , .u057fc25b06e4b9a6829269b4924bbb37:active { border:0!important; } .u057fc25b06e4b9a6829269b4924bbb37 .clearfix:after { content: ""; display: table; clear: both; } .u057fc25b06e4b9a6829269b4924bbb37 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u057fc25b06e4b9a6829269b4924bbb37:active , .u057fc25b06e4b9a6829269b4924bbb37:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u057fc25b06e4b9a6829269b4924bbb37 .centered-text-area { width: 100%; position: relative ; } .u057fc25b06e4b9a6829269b4924bbb37 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u057fc25b06e4b9a6829269b4924bbb37 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u057fc25b06e4b9a6829269b4924bbb37 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u057fc25b06e4b9a6829269b4924bbb37:hover .ctaButton { background-color: #34495E!important; } .u057fc25b06e4b9a6829269b4924bbb37 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u057fc25b06e4b9a6829269b4924bbb37 .u057fc25b06e4b9a6829269b4924bbb37-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u057fc25b06e4b9a6829269b4924bbb37:after { content: ""; display: block; clear: both; } READ: Blood Brothers - The Narrator EssayAnother factor she shows about 1912 England is the new idea of marriage. Here, she decides to pull out of her engagement with Gerald. This is seen in Act 2 page 40. She says just before she hands back his ring, But just in case you forgot-or decide not to come back youd better take this with you. This act shows the idea of women having more freedom and say over marriage in that era. Data from the past have shown that the divorce rate and cases of unhappy marriage were common in 1920s. The after dinner speech of Mr Birling on pg 6 and 7 shows us a great deal about the nature of 1912 society in England. The main reason why Priestley wrote this sequence was to empathize the factors he criticizes about the upper-class in 1912 such as they were old-fashioned and snobbish. Here, Mr Birling talks about new technology and new attitudes in society. Most of the speech contains his opinions and views; these represent the attitudes of the upper class at that era. Ironically, most of his statements turn out to be false. An example of this is his conception of the ship, the Titanic. In his speech, he states that the ship was unsinkable whereas with hindsight, the ship did actually sunk when it hit an iceberg. As Priestley wrote this play in 1945, he already knew of the disaster. The attitude of Mr Birling symbolises the pompous and arrogant belief of the rich upper class. One other comment he makes is his prediction of the future, which will have peace and prosperity and rapid progress everywhere except of course in Russia. This is also partially ironic as there is no peace and prosperity in the world in the future, but only two World Wars in the future. The Great War will start 2 years after the suppose setting of the play (around 1912). He correctly predicted the dark times in Russia, such as its revolution that successfully overthrew the Tsars. This remark shows the reader about the rise of socialism and communism in that era and how the upper-class rejected and hated its ideology-due to the fact that everyone was regarded as equal in wealth and having no class system. We can see that Mr Birlings remark about Russia is quite offensive due to the reaction of his wife; who responded by saying Arthur! Additionally this makes it sounds like Mr Birling has just spoken a very personal opinion to everyone. In the speech, he also mentions his dislike for left wing sympathisers, in which he mentions two famous individuals- H.G Wells and Bernard Shaw. This was the era that saw a rise of works that comment on politics and there was a greater deal of freedom of speech. The main plot of this play is about the apparent death of Eva Smith. The character of Eva Smith in the play represents the lower working class of that era. Her name implies that she belongs to this class due to her surname. The name, Smith, is a very common British surname, thus crediting her as a normal citizen. Her Christian name, however, is unique; the name Eva is quite similar to the name Eve. Eve is also the name of the first woman created by God according to Biblical teaching. This may show she is one of the first women to rebel and go on strike. In a wider sense, it can represent an era where the lower class started to speak out more and become more active. In 1912, this was very unusual, as the protest was run by women (who had no rights whatsoever). Eva can also represent more than one person. .u1d4a98991310119a420161344b210cf5 , .u1d4a98991310119a420161344b210cf5 .postImageUrl , .u1d4a98991310119a420161344b210cf5 .centered-text-area { min-height: 80px; position: relative; } .u1d4a98991310119a420161344b210cf5 , .u1d4a98991310119a420161344b210cf5:hover , .u1d4a98991310119a420161344b210cf5:visited , .u1d4a98991310119a420161344b210cf5:active { border:0!important; } .u1d4a98991310119a420161344b210cf5 .clearfix:after { content: ""; display: table; clear: both; } .u1d4a98991310119a420161344b210cf5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1d4a98991310119a420161344b210cf5:active , .u1d4a98991310119a420161344b210cf5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1d4a98991310119a420161344b210cf5 .centered-text-area { width: 100%; position: relative ; } .u1d4a98991310119a420161344b210cf5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1d4a98991310119a420161344b210cf5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1d4a98991310119a420161344b210cf5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1d4a98991310119a420161344b210cf5:hover .ctaButton { background-color: #34495E!important; } .u1d4a98991310119a420161344b210cf5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1d4a98991310119a420161344b210cf5 .u1d4a98991310119a420161344b210cf5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1d4a98991310119a420161344b210cf5:after { content: ""; display: block; clear: both; } READ: Dramatic section EssayNear the end of the play in Act 3, pg 56, Inspector Goole comments, One Eva Smith has gone- but there are millions and millions of Eva Smith. This implies that there are many like her in the world who are also in a position similar to hers. Eva also had worked in a brothel as a prostitute; also know as the woman of the town. The thought of visiting such areas were seen as morally wrong but many upper class people still do, such as Aldermand Meggarty (who was a very respectable man working in the town hall). After she is kicked out by Mr Birling from the factory and by Sheila from the shop, she turns to Gerald for help. Here, she becomes his mistress, which was seen as unsuitable upon that era; although certain people did have them but did not publicly admit it or refuse to talk about the matter. Her involvement with Eric produced another moral panic, the thought of having sex before marriage-, which was seen as a taboo. All of these actions were against moral standards at the time but there were some who regularly practice them anyway. This is why Priestley has created the character of Eva- to use her actions as a symbol of all the immorality the upper-class were secretly hiding and to expose them to the audience of the play. Overall, there are two themes in which Priestley tried to bring out to the audience; one is that there was a lot of hypocrisy contained in the upper-class. They make disdainful comments on acts such as one having mistresses and sex before marriage whilst some indulge in these practise themselves. Another theme in this play he points out is the treatment of the class system. The story of Eva Smith reflects on the attitude the rich had on the poor in the era, which caused a great deal of inequality. Priestley put some of his own views in the play with the most important one as being everyone has to look out and support one another, which is leaning towards the idea of socialism (a popular ideology in the 1910s).